Tuesday, December 8, 2009

Technology and Mediocrity

Way back in the old days, a good musician had to play rhythmically and accurately to be considered good. Then came computers. A decent software program would allow a sloppy performance to be loaded in and then be corrected so it was tight and error-free.

In the old days, a graphic artist actually drew things with a pen or pencil. The artist would use a razor blade and cut out the art work and glue it (paste it) on to their boards. Then a computer program came along that allowed the computer to draw and also to cut and paste anything.

Now, the big craze is social media. A few people are really mastering it and are making a living utilizing it. Social media will only get bigger. But technology will also continue to creep in to its space. Right now, few people are great at it. In a couple years or less, there will be scores of software programs that will do to social media what they did to music and graphic arts: it will become easier to be mediocre.

The technology doesn't make the musician or the graphic artist more creative, but it does help anyone get up to the level of mediocrity a lot easier. Social media will be the same.

Lesson: if you think you're pretty good at it today, you better keep growing and learning because technology will be nipping at your heels.

Barry LaBov
LaBov & Beyond

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