Monday, December 7, 2009

Brands are vanishing around us

Another casualty of this economy is that brands are disappearing and if we don't stop and realize, we may not notice they're gone.

Plymouth, Oldsmobile, and Saturn have vanished over the last few years. Buell Motorcycles also just announced it was closing down.

It's no longer just the lay-offs and down-sizing that are going on. Brands are being cut. A sign of tough times.

This is the beginning of brand reductions. It's simply too expensive to fund and subsidize brands that can't pay for themselves.

It used to be that an individual had to "pay for himself (or herself)" in order to ensure he (she) could keep his job. Now, brands are being expected to do the same.

Barry LaBov
LaBov and Beyond

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