Thursday, December 10, 2009

Push and Pull

In marketing there's a concept called "push marketing," which is basically pushing your product on your dealers. Making them stock your stuff so they feel the pressure to sell.

Then there's "pull marketing," meaning the dealers or customers are demanding your product, they're pulling it from you. Obviously, the ideal is to be in a "pull" position. You can demand a better price, better terms and there is healthy competition for your product.

At large and small corporations, there's the same phenomena. There are "push" people and "pull" people. The "push"people are the ones that need be forced to do their jobs, they have to be checked up on, they take orders and do little else. The "pull" people are the ones that want more opportunity, they have ideas and take ownership for them.

In this economy, there is no more room for "push" employees. In essence, in many cases those employees push themselves out the door. The higher the percentage of "pull" employees a corporation has, the better its success.

Barry LaBov
LaBov and Beyond

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