Tuesday, December 22, 2009

Change: Reality or Casualty of the Culture?

If you're a corporation that needs fresh ideas and wants to shake things up, congrats. Good thinking. Our company, LaBov & Beyond Marketing Communications, loves when clients want to break the mold. But...

One thing to keep in mind: too frequently, things never end up changing. And here's one reason why:
Quite often, the fresh ideas that are created to help the corporation overcome its cultural issues (problems) are being judged and rejected by the very people who represent and embrace those cultural issues (problems).
In other words, the people that need to change are judging, and in many cases, stopping the change from occurring.

If you really, truly want change, then make sure the right people are in charge of the movement. Otherwise, it will be another casualty of the culture.

Barry LaBov
LaBov & Beyond Marketing Communications

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