Tuesday, December 1, 2009

Erin's House, a great example of a non-profit

My company, LaBov & Beyond Marketing Communications, supports a non-profit that provides counseling and therapy for children who have lost their parents to death. This non-profit, Erin's House, is a dream to work with. We provide our creative services pro bono (free) and yet it's an exhilarating experience because of their cause and because of the way Erin's House conducts itself.

Erin's House is the rare non-profit that inspires its suppliers. They allow our creatives to do their best work. One of owners, Cathy Schannen, works closely with their board to produce print pieces and to help them raise funds. Cathy is fired up about helping them, which has infected me to feel the same.

Non-profits are struggling. They need to learn from Erin's House: choose your suppliers--don't put them to bid against each other. Allow the supplier to do their best work. Include the supplier in their events and be part of their family.

There are millions of non-profits with great causes. Yet, most are in peril. Non-profits: choose your partners and show them loyalty; allow them to help you and feel a part of your cause.

Barry LaBov
President, LaBov and Beyond

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