Thursday, April 23, 2009

The Six Lists #1

When my business was about ten years old, we had an issue. Things were getting too complicated, it wasn't as fun, profits were down. We were busy but it felt like we were in a constant battle.

I gathered my top people and asked them to put together the following lists. I asked them to list our:

1) Favorite clients
2) Least favorite clients
3) Most profitable clients
4) Least profitable clients
5) Clients who appreciated us
6) Clients who didn't appreciate us

When we were done--we did not have six lists--we had two. The clients that were our favorites, were profitable and they appreciated us. The ones who were not favorites, were not profitable and they didn't appreciate us.

Try it--see if you get the same results...Next, we'll discuss what you do about it.

Barry LaBov, CEO
LaBov and Beyond

No comments:

Post a Comment