Believing in what you are doing in business, or anywhere in
life, is critical. Customers will sense if you aren’t buying-in to what you are
saying or presenting. But what is believing?
Is it drinking the Kool-Aid? Is it merely repeating what you have been told
to say? Is it blind faith?
Believing is personal. It means you think something is
right—not necessarily perfect or magical. It’s something you understand and can
share with others.
You have to believe to do a great job, to serve your
customers and your company.
Barry LaBov
LABOV Marketing Communications and Training
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