Your workplace would be entirely different if everyone
believed—believed they were delivering something great, asking a price that was
fair, etc. More often than not, belief doesn’t come into play in the everyday
business world we live in.
“I do what I’m told.” “I know the
client won’t like this.” “I guess this is what the powers that be want, I don’t
get it.”
The above is what is said. It’s good people who don’t
believe, going through the motions. Problem is if they do talk to the client
about a price increase, for example, the client will smell that they don’t
believe in it either and that can set off a chain of bad events far worse than not getting a small price increase.
Barry LaBov
LABOV Marketing Communications and Training
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