Timing

In music, having a great sense of timing is everything. In baseball, timing your bat to the 90 mph pitch coming is the difference between a hit and miss.

In business, timing is critical. For example, who hears first when there is a change? Who learns of your new branding—the customer or the employees?

And when there are concerns over product quality or the relationship you have with a customer, do you wait to hear or do you make the first contact?

Timing is critical, and often the message itself isn't the issue, it's who hears it first.

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com