LaBov & Beyond Marketing Communications just conducted research in a niche industry that has two primary competitors. One is the dominant leader with 60-70% market share. The other is a small, newer company. Interestingly, the biggest issue facing the little company was its lack of urgency. They take too long to fix problems, they waste too much time thinking and not doing.
You'd think that a small upstart firm would not have that problem. Large companies can be slower because they have the resources to make up for it. If you're small and resource-strapped, you better have urgency, because sometimes that's all you've got over the big guy.
Barry LaBov
LaBov & Beyond
Fort Wayne, Indiana
http://www.labov.com/
Monday, May 7, 2012
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Barry, I agree that a sense of urgency really resonates with consumers. In a world where 24-hour news cycles and social media platforms provide up-to-the-minute information and a world of knowledge is a click away through the Internet, people want instant access to whatever it is they need or want. In the business world, quicker is better when it comes to customer service and addressing and fixing problems. The advice in your blog can be applied to all industries and far beyond LaBov & Beyond and Fort Wayne, Indiana - thanks for your continued insight.
ReplyDeleteIt's funny, we have a lot of responses regarding Fort Wayne, Indiana, where our marketing communications firm is headquartered. Urgency resides inside the individual and not at a particular zip code. Thanks!
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