People, not objects

The cashier feels it. So does the salesperson, the landscaper, the attendant, the mechanic and the person who dropped her cell phone in the parking lot.

They can tell whether or not you look at them as real people or if you look at them as objects, interruptions or speed bumps on the road of your life. We can all sense it.

How do your customers think you view them? Don't ask them, just look at the results. Do you lose customers frequently or do you have long-term friendships and business partnerships?

Barry LaBov
LaBov & Beyond
Fort Wayne, Indiana
www.labov.com