I just traveled and met with two iconic brands that compete
head to head. They are located within a few miles of each other. Same business,
same city, same product…. They couldn’t have been more different.
Little did I know, their industry market share reports were
released the morning of my visits. Company #1 had fallen dramatically to
Company #2 over the last quarter.
Lucky me, I met with Company #1 first and it was like walking
into a morgue. Quiet, no energy. The room was filled with their people,
at least a dozen. They were preoccupied, talking in vague riddles to each
other. Definitely on their heels.
I left and drove a few miles to Company #2. Lots of energy,
smiles, fast paced. I met with one person there. He was excited about their
goals and growth.
It might be a coincidence, but the company that was failing had
an excess of people in the meeting. The one that was charging forward had one person
meeting with me because others were too busy doing their jobs.
Barry LaBov
LaBov & Beyond Marketing Communications and Training
Fort Wayne, Indiana
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