It’s simple and that’s why it stinks

Maybe it’s because I’m an old codger, but why do we always avoid the simple stuff? We can track or measure things, we can set a clear priority list and we can make a succinct promise. But after that, it so often vaporizes into thin air.

Maybe it’s all fear—fear of being wrong, letting someone down, fear of not measuring up—whatever it is, if we have the strength to face that stuff, other things will become clearer and easier.

Barry LaBov

LaBov & Beyond Marketing Communications and Training

Fort Wayne, Indiana

www.labov.com