A Best of Barry: Why creativity should be booming

In a tough economy, you have less people hanging around. You have more people knocking on your door looking for work. And you have clients more hungry than ever for great ideas.

That means the old way of doing things: giving all the creative opportunities to the same people at your company--is changing.

Now, companies in all industries will be moving toward competitive sourcing--internally and externally. That means having your employees compete against your suppliers in order to find the best idea. Why not? It may reduce the complacency in your company. It may allow you to test drive a freelancer or new supplier.

The price is small: a few bucks to a supplier to come up with ideas. The upside is great: better ideas and reduced complacency.

Barry LaBov
LaBov and Beyond
www.labov.com
Originally posted 09/12/09