If you represent or manufacture a passion product, congratulations! Nothing is more exciting or fulfilling to see a customer thrilled with your product, enjoying it, coveting it, etc.
But passion runs both ways. No customer will be more disappointed, betrayed or insulted by a poor experience or poorly made product than that very same customer, which is why the more your product inspires passion, the more critical the need to ensure the quality of your product. And the experience of purchasing and owning it must fit the expectations of that passion purchaser.
The fall from the peak of passion is a treacherous one.
Barry LaBov
LaBov & Beyond Marketing Communications and Training
www.labov.com
www.barrylabov.com
Wednesday, December 21, 2011
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Maybe it's time for me to schedule a training session with Labov and Beyond for my employees. I couldn't agree more with your ideas about passion, which is why I like reading the Barry Labov blog. I've been trying to explain this concept to my employees since I hired them! I own a small bakery that specializes in homemade organic food and I need all of my workers to have that positive passion. Some of them seem to lack it, and I don't think it's helping sales. Keep those business tips coming Barry Labov!
ReplyDeleteMaybe it's time for me to schedule a training session with Labov and Beyond for my employees. I couldn't agree more with your ideas about passion, which is why I like reading the Barry Labov blog. I've been trying to explain this concept to my employees since I hired them! I own a small bakery that specializes in homemade organic food and I need all of my workers to have that positive passion. Some of them seem to lack it, and I don't think it's helping sales. Keep those business tips coming Barry Labov!
ReplyDelete