Thursday, December 1, 2011

Cheers

It costs a little more to do the remarkable or the memorable. But it is almost always worth it. For this year's LaBov & Beyond Christmas Party, we are serving LaBov & Beyond branded wine, with custom labels created by our team. We worked in conjunction with a fantastic winery and my favorite wine maven, Deborah Serval, who was a great help.

We named the wines after the five locations we have:
Rocky Mountain Riesling (Colorado)
Sonoran Last Sirah (Arizona)
Speedway Viognier (Indianapolis, IN)
Mad Tony Merlot (honoring Mad Anthony Wayne, the namesake of Fort Wayne, IN )
Motor City Cab (Detroit)
It was a true team effort and it will reap benefits as we ordered enough wines to share throughout the next year with clients, employees and friends. It's inspirational, it supports our brand and it's fun. What else matters?

Barry LaBov
LaBov & Beyond
http://www.labov.com/




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