Technology and Loyalty

Isn't it interesting how technology is re-defining what loyalty?

We don't think twice about going to a website, gleaning information from it and then using that info to make an informed purchase elsewhere. For example, I can go online and research which tires Tire Rack recommends and then go call my local tire shop or go to another online tire outlet and buy those exact tires from them.

In the old days, we would be expected to buy from our local store because they spent time with us. Now, we access the info and feel little to no obligation.

That begs the question of how much we should give away online. Some people feel they should show little, others are adamant about giving away great value.

What's the answer?

Barry LaBov
LaBov & Beyond
www.labov.com