The Myth of a Tough Economy

Don't buy it. It is not true that companies and salespeople are hungrier during a down economy. That's a myth.

If you're a manufacturer and you believe your dealers are automatically more aggressive in this economy, think again. If you're a dealer and think your sales force is going to work harder than ever to serve the client, think again.

This is not necessarily a bad situation for everyone.

It is a tragedy for the company that doesn't go back to its roots and get its hands dirty in the trenches making progress. That's what we have to do today. We have to get basic and realize why we're doing what we're doing, why our company is in existence, and what kind of impact we can make for our customers. If all of that is lost, then so are our hopes.

I've only seen one kind of success in this economy: the company or individual that sees this downturn as an advantage to stand out, to make a bigger difference, to be even bolder than before. That's reality.

Barry LaBov
LaBov and Beyond
LaBov & Beyond
www.labov.com
LaBov Sales Channel
PB&J Newsletter