First start with a million dollars...

In a hilarious skit by comedian Steve Martin, he asked the audience, "Do you want to know how to avoid paying taxes on a million dollars?" His answer was, "First, start with a million dollars."

For the manufacturer focused on achieving high customer loyalty and retention, the answer is:

First, start with loyalty, internally at your company

If you expect customers to be loyal, it starts at the top. If you're loyal and value the loyalty of your employees, suppliers and dealers, then I bet your customers are going to be loyal to you.



Barry LaBov

LaBov & Beyond
www.labov.com
LaBov Sales Channel
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