Return, Option, Control, Reset

Talk is cheap, you can say things are changing or promise to change but you know things are changing when:

Luxury seats in the new Yankee Stadium are going unsold. These seats go for thousands of dollars a game. A year ago that would have been unthinkable.

A beauty pageant contestant is caught in an uproar for a statement (regarding marriage) that the winning presidential candidate made a year ago.

Private jets, once a symbol of business success are being viewed as excessive.

Losing a billion dollars (as Ford just released it did) is good news. At least compared to the other members of the soon to be not so Big Three.

Cheap is chic instead of, well, cheap.

Vacation homes in California, Arizona and Florida are no longer increasing in value at a ridiculous pace, in fact, their prices are crashing.

Most employed people are thankful to have a job. As little as a year ago, that was not the case.

There is no return back to the old days. We'll have few options other than to control our response to all this. The world is being reset.


Barry LaBov
LaBov and Beyond Marketing Communications
www.labov.com