The Unknown

Think back on some of your greatest moments in your life - were you always prepared for them? Did you have a a good idea of what was in store?

Most of the time, when we meet our future spouse or we hit that little white ball and it rolls into the cup for a hole-in-one, we're elated, but we're more surprised than anything. I've witnessed three holes-in-one in my life and not once was I thinking about that outcome before the ball was hit. On the other hand, I have wished for a hole-in-one hundreds of times and have fallen short each time.

That's what we have to remember in business - especially today. Sure, the client says he has no money, but why not tell him the idea you have anyway? He might like it. Sure, the client's industry is down 60 percent, but why not try to find ways to help them gain market share? It just might work. We can't be afraid of the unknown.

We shouldn't limit our success because we've decided in advance that something is just not worth trying. Go ahead. Share the idea. Talk to the client. What will it hurt?


Barry LaBov, CEO
LaBov and Beyond
www.labov.com