Thursday, January 3, 2013

Make History

"Let's make history." That's how my first meeting with him began. He was a hard-charging, intense client who was just transferred to this position. He was our new client.

His predecessor was a nice person who wanted to make everybody happy and things as easy as possible. This was quite a change. Overnight, we went from "don't make waves" to "let's make history."

The two years following that, we had a few rough spots with him, but we were able to produce great work that made a difference, or, as he said, history.

It's far more motivating to go for greatness even if it means working harder, because how often can you actually make history?

Barry LaBov
LaBov Advertising, Marketing and Training

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