Tuesday, August 23, 2011

Gimme Traffic

Dealers want a product to sell to their customers. They want loyal customers. They want to make a profit. But most of all, today, they need traffic.

They need people walking through the door, people with cash in their pocket, people who actually are interested in their product(s). The manufacturer that understands that traffic trumps product will win. The best product in the world needs traffic. A mediocre product with tons of traffic will win every time.

So the answer is give the dealer a great product and generate tons of traffic for them. And sit back and count the money.

Barry LaBov
LaBov & Beyond

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