Friday, August 26, 2011

Forget ideal

Our dealership isn’t firing on all cylinders. Our customer retention should be better. Our morale has to improve.

Too often, we compare ourselves to the ideal—to what is close to perfect in some cases. It’s bad to compare ourselves to ourselves—that’s a waste, but, if we’re going to compare ourselves, let’s look for similar situations that are reasonable.

Ideal is just that, ideal. Real or reasonable is the only thing to measure against.

Barry LaBov
LaBov & Beyond

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