Friday, March 25, 2011

Talent versus Choice

Isn't it interesting when an actor, comedian or musician does an interview and comes off very poorly? Perhaps in that particular interview, he/she talked of questionable behavior or beliefs or was arrogant or condescending towards others, including his/her audience. If so, that talented person makes one mistake that applies to most of us in our businesses:

Our audience chooses us. We don't choose them. They have the choice of buying us or not buying us and quite often if someone doesn't like or approve of you, they won't buy you (or from you), no matter how talented you are.

Barry LaBov
LaBov & Beyond

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