So your customers buy from you because...

Why do your customers buy from you? Stop--don't answer that question quickly. Do you know, really know?

The standard answers you hear when asked that question are:
Our people
Our technology
Our pricing
Our value

Blah, blah, blah...

Do you really, really know? If not, find out why customers buy from you: It could be the lady who answers your phone. It could be that nutso founder who shows up and talks to customer once in a while. It could be one product you carry that brings them in.

Find out.

Barry LaBov
LaBov & Beyond
www.labov.com