Thursday, September 16, 2010

How Much Do You Need?

How many customers do you need?
How much money do you need to make?
How big of a company do you want?
How many employees, how many projects, products, services or options do you need to offer?

We cannot have it all, despite what we read or hear or fantasize. A manufacturer cannot increase its numbers of dealers, products, profit, employee morale, sales and quality all at once. Over time, sure that's possible.

A dealer cannot increase sales, locations, customers, customer service, employee retention, and profit all at once. Not possible.

At first blush it sounds great to have all those goals, but the reality is that there must be a priority. We must stand for a few things, not everything.

To get the few most important things, something else must "give." Or you get none of them.

Barry LaBov
LaBov & Beyond

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