Thursday, May 13, 2010

Treat New Business Like You Treat Your Kids or Friends

The best growers of new business all have it in common. They approach new business just like they do reaching out to friends or family. They do it often, daily, when the inspiration strikes. They never, ever wait for the perfect time.

Would you ever say to your child, "I won't pay attention to you today, because there are other things to do, but I do promise in three weeks or so, I'll set aside time to focus on you." Of course you wouldn't. If you're like most of us, you speak, email or text to your kids or spouse or friends throughout the day. That's also the best new business approach.

Reach out to your prospects, your current customers and suppliers daily--text them, email them, call them, etc.

Is there a best time to talk to your child when she needs help? Sure. Now.
Is there a best time to reach out to potential new customer? Sure. Now.

Barry LaBov
LaBov & Beyond
LaBov Sales Channel
PB&J Newsletter

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