Thursday, May 6, 2010

Back to Basics?

My company, LaBov & Beyond Marketing, Communications and Training, is being deluged with clients that need help educating and motivating their sales channel to sell their products. So what's new?

Today's sales channel has a good knowledge of products and benefits... What they don't have is a strong grasp of selling skills, the so-called soft skills that have been downplayed for the last decade.

You might be surprised as to the blue chip corporations with world-wide brands that are losing out because their dealers and salespeople know the product but don't know how to drum up business, how to overcome objections and how to close a deal. Now, it's time to get back to basics and learn how to sell.

It's not enough to manufacture a great product at a great price. It's not enough to have a great ad campaign that brings consumers into the store. You have to be able to sell.

Who would have thought that soft skills could be so hard to master?

Barry LaBov
LaBov & Beyond
LaBov Sales Channel
PB&J Newsletter

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