Wednesday, November 25, 2009

Looking out for #1 is looking out for no one

With an economy such as this, there are fewer opportunities for everyone. Companies are fighting over the crumbs they used to step over.

That's why a corporation with a sales channel can't afford to protect itself against the very pipeline it sells products through.

That's why dealers or reps can't protect themselves against the "factory"--the very source it receives the product it sells to customers.

There are enough competitors for the manufacturers and their sales channels out there--they don't need to be competitors themselves. They have to work together, even if imperfectly, to identify and act on how they can be their best. Then they'll have a better chance to beat their mutual competition.

Barry LaBov
LaBov and beyond

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