Tuesday, November 24, 2009

A goal bigger than ourselves

How can you protect yourself in this economy? How can you make sure your company isn't a casualty of the recession?

The answer is to focus on something bigger than yourself. We can all spot a person who is trying to sell you on how important they are. Or a person who is hiding, keeping their head down to survive one more day. We can easily identify a company that has pulled back and is merely going through the motions.

A person or a company that is primarily focused on themselves , will not thrive. Only the ones with a mandate that focuses on bringing real value to others will.

It's scary, but if an employee thinks his/her job is in jeopardy, the only course of action is to make sure he/she is making a positive difference at the workplace, regardless of how he/she looks at a given moment. It will be difficult to eliminate that person or position even in a bad economy.

The only opportunity for a company to ensure it survives and thrives is to make sure its lifeline--the customer--is feeling the love, getting the attention and the respect it deserves. It will make it almost impossible for the customer to eliminate them--why should they if they're doing well?

Surviving is no fun. Thriving and growing are. We have to serve, to think about and to dream for something beyond just our own well being. What's your goal or dream?

Barry LaBov
LaBov & Beyond Marketing Communications

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