Thursday, June 11, 2009

ROI: Return On Inspiration

Cool ideas, pretty pictures, neat tag lines, beautiful models, suggestive images...that's what we see a lot of in advertising today.

That's all great if it sells the product. The next time you see a great commercial, wait a few minutes and try to remember what company paid for that commercial. Was it Miller Beer? Budweiser? Was it Ford? GM? Which pharmaceutical company was it?

If you don't know, then is it really a great commercial?

Whether we're in advertising or we build skyscrapers, our responsibility is to create stuff that gets results - no matter how unique or creative.

Barry LaBov
LaBov and Beyond

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