A Non-Scientific Way to Determine Value

ROI, metrics, payback, etc. Huge topics today in business. All designed to identify the value of something or someone. They tend to be scientific - or at least they claim to be.

Let's forget science for a moment. Want to know if a person adds value to your team? Close your eyes and imagine you're being told that he/she is on your team...how do you feel? Energized, neutral or down? If you feel an energy boost, that means he/she is engaging and an attribute to the team. If you fell a thud in your stomach, that person is a drain; they take, they don't give.

Same thing about the value of an idea - when you hear it explained, are you fired up and energized, do you feel neutral or, worse, does the idea drain you?

We can turn to science to determine metrics and ROI, but we can also turn inward to learn a lot, too.


Barry LaBov
LaBov & Beyond
http://www.labov.com/

ROI: Return On Inspiration

Cool ideas, pretty pictures, neat tag lines, beautiful models, suggestive images...that's what we see a lot of in advertising today.

That's all great if it sells the product. The next time you see a great commercial, wait a few minutes and try to remember what company paid for that commercial. Was it Miller Beer? Budweiser? Was it Ford? GM? Which pharmaceutical company was it?

If you don't know, then is it really a great commercial?

Whether we're in advertising or we build skyscrapers, our responsibility is to create stuff that gets results - no matter how unique or creative.


Barry LaBov
LaBov and Beyond
www.labov.com