A new car is
launched and it has autonomous driving and links with a number of your apps
seamlessly.
A new motorcycle
is introduced—it runs on electricity.
An online retailer
now offers same-day delivery.
None of the above were things I asked for. But I do
think they sound like great ideas and very likely, I will join thousands of
others and buy-in.
This is the new expectation of the consumer. We
expect more than just an order-taker. We expect our suppliers and manufacturers
to anticipate and out-think us. We want them to give us great stuff we
haven’t thought of.
Whether you are a large or small company, isn’t
that what we should do with our clients every day?
Barry LaBov
LABOV Marketing Communications and Training
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