Job Description versus Job Purpose

Job descriptions have their place in business. But can’t they also impede greatness? If I follow my job description, in essence, I’m following orders.

In addition to a job description, don’t we also need a job purpose? Basically, what is my purpose in all of this? Other than a few pages of verbiage, how do I know that I really am doing a great job and making a difference?

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com