There are two kinds of easy

There’s the “now” easy—I don’t want to be bothered or hassled, so let’s cut corners and make my life as easy as possible this second.

There’s “tomorrow” easy—let’s get this right, make sure we do the very best we can.

The “now” easy is easier immediately but it is fraught with bad things down the road—errors, lack of engagement, mediocrity, etc. After that happens, it is no longer easy to overcome those issues.

The “tomorrow” easy is the opposite—it builds a future that is simple, enjoyable and yes, easy.

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com