Timing

Musicians and comedians know that much of their success is based on timing. Musicians have to have a great sense of time; comedians with impeccable timing are hilarious.

In business, we need timing, too. If we launch a product at the perfect time, we are celebrated. That same product at the wrong time is a dud.

We also have time expectations of how long it should take to achieve something or how long it will be before your competitor's product will start to erode your market share. No matter, we all have time expectations.

As I get older and gather the various experiences I receive each day, I find that my sense of timing is not all that good. I expect many things to happen immediately. Other things I expect to not be on the radar screen for years may appear way ahead of schedule, or sometimes, never at all.

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com