Long-term view or a series of short-term views?

We are forced to think in the moment. Athletes take pain killers to mask the pain so they can play the big game. Down the road, they may have debilitating injuries because of it, but for the moment, they did what it took to play now.

Businesses accept the wrong customer because they need to stay busy, even though that will take their focus off the best customers.

Short-term thinking can happen because of fear, laziness and doubt in our abilities. And it feeds more short-term thinking.

The answer is to realize that you do have the talent, the resourcefulness and the integrity to do what is right, regardless of the pressures of the moment. Doing that ensures you have a long-term and not a series of short-terms.

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com