Pride

What do you take pride in? What matters? What doesn't? How much of what you are paid to do involves what you are proud of?

If a product is phenomenal in one area, yet lacks everywhere else, it is in trouble. If it is competent in everything, but nothing stands out, ditto.

The key is to realize exactly where your strength is and see if your customers come to you because of that. If so, your weaknesses, as long as they aren't crippling, will be overlooked. But if your area of pride is not where your customers' interest lies, you'll be in for a rough road.

Barry LaBov
LaBov & Beyond
www.labov.com