It doesn't have to be that way. Just because a manufacturer makes a seemingly unexciting product doesn't mean we have to create mediocre marketing strategy and execution.
Great ideas don't cost more--they don't take more time, they take more heart and more engagement.
Don't fall for the "we don't have enough budget to be creative" line. Almost every brand, product or situation can have inspired solutions. It takes only a few things: a client that is willing to be bold and a supplier with heart.
LaBov & Beyond
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