It's in the Dirt

Ask a winemaker and you'll hear what makes the ultimate wine. "The dirt." Without great soil and growing conditions, no one can make a great wine.

The same at corporations. Why are some corporations destined to struggle while others thrive? Sometimes, it's in the "dirt."

The dirt at a corporation is the culture, the foundation of everything that company is made of. That explains why some corporations consistently stumble. They have issues at their very core they can't cover up or hide. These issues will continue to occur unless something extraordinary happens.

One answer is to move your company. My company, LaBov & Beyond Marketing Communications, has seen numerous clients re-locate across the country. At first glance that might appear to be foolish and expensive. But it can be smart. One advantage is they settle on new soil--which means their new environment brings a different kind of employee and a different local culture. The old way of doing business gives way organically to the new environment.

Another way to look at this concept is to identify what in your "dirt" keeps bringing you success? If you're experiencing a tremendous success, then it's never a good idea to change your soil, it's an ideal time to focus on it and bring out its best.


Barry LaBov
LaBov & Beyond
www.labov.com