It's easy to be fired up about a great product your company makes: it's clever, it's ingenuous, it works and it's been increasing sales at a 30% clip for the last year. Sounds amazing. But...
Do you have other products that are old (mature) that still outsell the sweetheart? Are you profitable with those products? Do customers love those products too?
We have to treat our product lines like we should treat our children--with no favoritism.
That sweetheart product may be cool, but it may not make you any money. That old dog product may be helping to fund the sweetheart--let's show the old dog a little love.
Barry LaBov
LaBov & Beyond
www.labov.com
Tuesday, October 20, 2009
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