The sales cycle in our economy is extraordinarily slow today. It takes longer to make a sale, and when it finally happens, it may be for a reduced budget and it will probably move slower than imaginable. That means that new business development is more costly than in previous years.
It may be smart today to look at acquiring firms because they represent a faster alternative to grow business; and, since the economy is sluggish, those acquisitions should be more affordable than ever.
Of course, to do that, you need cash. Assuming you have cash, then every new business development plan must have acquisitions as a prime focus.
Barry LaBov
LaBov and Beyond
www.labov.com
Friday, September 4, 2009
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