It's a New Day...Again

I walk into a client's office. He tells his team how they are changing processes, that everything will be different. He declares, "It's a new day."

Eight months ago, his predecessor addressed her troops. She shared news of cost-cutting moves, RIFs and pay reductions and declared, "It's a new day."

Two years prior, the head of the same division stated to employees in a town hall that things needed to change. "It's a new day," he told them.

This has been a new day for years. I think we'll be having new days for years to come.

Our challenge as communicators is to help our employees, suppliers and dealers buy in to the fact that every day is a new day, that we all have to continue being hungry, focused and better than the day (the old new day) before.


Barry LaBov
LaBov and Beyond
www.labov.com