Simple is So Hard

Look back on the mistakes you've made in the past--it would have been so simple to have done something different or better and never have experienced them. But why did a mistake happen if it's so simple? Is it hindsight that makes it look so obvious? Maybe, but...

Simple is hard. We want to avoid discomfort, hassles, etc. Simple is tough. Sure it's simple to do a great job, to check your work and to clarify every detail of a project or relationship, but it takes time, it's not a lot of fun--not when it's 5:01 or it's a sunny day and you'd like to be outside playing.

But the good news is that IF we do the simple stuff and put up with the hassle and inconvenience, we will have a better life and less long-term issues to deal with, which makes life a lot more meaningful (and not so hard).

Barry LaBov
LaBov & Beyond
www.labov.com
LaBov Sales Channel
PB&J Newsletter

Critical is Critical

A change has occurred in the biz landscape. More than ever before, customers need to turn to someone they can trust, someone who will tell them the whole truth, warts and all. No longer is it ok to be the "yes man" or "yes woman."

We must be critical--go against the tide, have the difficult conversation, re-think the common assumption
To be critical--be the one person or company the customer trusts and values


Barry LaBov
LaBov & Beyond
www.labov.com
LaBov Sales Channel
PB&J Newsletter

It All Depends on What You Focus On

Movie stars and celebs are, generally, all about appearance. How they look and who they are seen with are far more important than anything else. That's why there is so much plastic surgery, so many celebrity rehab centers and tv shows that focus on washed-up celebs.

In our businesses, we can focus on our appearance and get in trouble. For example, we can measure our successes on:
How many employees we have
How big our building is
The marquee value of our clients' names
What our sales figures are

Those may not seem to be bad, but in most cases they don't mean more than:
How honest we are with employees
How well we use our resources
The quality of client relationships and work we do
The health (including profit) of our company

If we focus on the right things, we can truly succeed. If we focus on appearance, there are no business rehab centers to fix us up or tv shows that will pay to watch us flounder.

Barry LaBov
LaBov & Beyond
www.labov.com
LaBov Sales Channel
PB&J Newsletter