Monday, April 15, 2013

Simple is Better

Sometimes we try to make things too complicated. Companies throw a bunch of people at a challenge and hope that one of them will find a solution. Or we take a project in too many directions and end up losing sight of or diminish the one great idea that could have made all the difference.

Keeping things simple can actually be harder than letting the details run rampant and roughshod over a project. Steve Jobs said, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

In a world full of complications, details and distractions, simple can be a breath of fresh air. It can differentiate a company or product from its competitors. It can win you fans for life. It can earn you the respect and admiration of your peers. I’ll take simple over complicated any day.

Barry LaBov
LaBov Marketing Communications and Training

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