Tuesday, March 6, 2012


It's critical to start out an assignment well. But it doesn't matter your intent or your initial enthusiasm if your focus dwindles before you reach the finish line.

The beauty of the product design or the sales process manifests itself at the climax, the end. A well-thought-out approach that brings it all together at the end is art. It inspires, it uplifts. It makes sense.

We're not bees flying around doing a little pollinating and buzzing off. For the magic to happen we have to be engaged at the end.

Barry LaBov
LaBov & Beyond

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