Thursday, February 9, 2012

Rock Band Business Management #3: Dive Deep

The great progressive rock band, Yes, was known for its complex style. Folklore has it that they would work on one measure of music for hours or days until they could make it perfect.

I recently saw their lead singer, Jon Anderson, play and sing in a one-man show and he was great. But the songs he played from Yes sounded very simple and easy--nothing like the band. Obviously the band took his simple songs and dove deep and found (or created) a complex, yet beautiful final product.

Many times in our business lives there are ideas that are pretty good. But, if you dive deep and find the beauty in them, they could be phenomenal.

Barry LaBov
LaBov & Beyond

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