Thursday, November 17, 2011

Tell 'em something they can't get on the web

There are plenty of training programs out there. Our company, LaBov & Beyond Marketing Communications and Training, has seen them all. Here's what people will tell you they want in training:
Give me something I don't already know or can't easily find online
Think of how much training is merely taking what's already out there and dumping it into a module or a PowerPoint? Why waste time going over the same ground? Only two reasons, and neither are good: It's easy and it's safe.

One more reason to adopt our approach: not only will the salesperson have access to specs and materials online, but so will the customer.

Barry LaBov
LaBov & Beyond

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