Monday, November 14, 2011


Research comes in many packages, from informally experiencing something to a polished discovery document. Many times we fight doing research: it's a hassle, it takes time and of course we assume that we already know the answers.

At our company, LaBov & Beyond, we don't do research for just the answers, we do it for the intangibles: the energy and inspiration it provides us and for the look of surprise on the client's face.

Spending a few hours in their customers' shoes, experiencing what it's like to buy your client's product, will change everything, even if it's just a subtle change. That small change may be as simple as realizing the customer doesn't view your company as a design firm, but as an engineering genius. In the customer's mind, that's a huge difference. In the client's mind, the terms may be synonymous. It doesn't matter. The customer wins.

Good research brings data, great research provides energy.

Barry LaBov
LaBov and Beyond

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